Not sure what type of video content to post on Instagram? Or what to talk about?
Perhaps you think you don’t have the right equipment to make videos?
Look no further…
Today I’m delving into the world of creative video content for Instagram in 2019. What video content to post and why you should be using it.
According to James McQuivey’s Forrester study, How Video Will Take Over the World, “Video is worth 1.8 million words.”
With video content booming on social media right now, there’s never been a better time to get started, if you haven’t already.
Well you know what I’m going to say don’t you?
Like photography content, there’s so many options you can choose when making video content. A tripod, your smartphone and a handful of apps can be all you need to get started.
And yes video is for everyone. Whatever size your business is. Whether you’re a blogger, crafter, bag seller, car seller, dog grooming consultant, hi-wire trapeze artist. Video is your friend.
Want To Know Why You Should Be Using Video Content?
Here’s Some Stats
95% of people watch an explainer video to understand more about a product or service
72% of people prefer watching a video to reading a text
Including a video on a landing page can increase conversion rates by 80%. Even including the word “video” in your email newsletter subject line helps to increase your open rates
Video Content on Instagram
Do you want the good news?
Yes of course you do.
If you’re planning to create video content on Instagram, the optimal length is 26 seconds.
Yes that’s right.
Now do you still think you can’t manage a bit of video?!
9 Video Content Ideas for Instagram
1. Explainer - Joe Wicks found popularity and Instagram fame with his simple #leanin15 receipe videos. In under 15 seconds, he explains how to create a healthy meal, quickly and easily. These videos are a perfect example of how your video content doesn’t need to be complicated.
2. Product Demonstrations - save people time by showing them your product or service in action. The art & craft community on Instagram have this nailed. Like my Insta pal Katie Robbins @ceramicmagpie above.
3. DIY/How To - as we saw in the stats, people are likely to buy a product after seeing a video. Be useful. Share a recipe. Show people how to use your product. Take inspiration from 5 Min Crafts on Instagram and you’ll understand why they have 26 million followers!
4. Stop Motion Animation - not only can you create magic with stop motion animation but it also adds such personality to any product. Animation is also a great way of taking concepts and information and simplifying them.
For example the stop motion animation above is one I created for Club Med to describe how skiers can literally step out of their beds and onto the ski slopes.
5. Raise Awareness - Video is a great way of raising awareness about an important cause or event. Ben and Jerry’s used a simple video to raise awareness and encourage people to visit their blog, to read about of how they are helping refugees in the US.
6. Have Fun - This is so important! Have fun with your video content. The Dollar Shave Club recently went out on Valentines day to give random strangers a rose. This video will make you smile.
7. Meet the Team - Influencer marketing team Whalar, have a great series where they interview team members. It really helps get us get to know the faces and personality behind the brand. Adding to the trust factor.
8. User Generated Video - Utilise your audience and the talented Instagram community. National Geographic will often feature fascinating videos shot by other Instagram users from around the world, video content that they otherwise wouldn’t have access to.
9. Instagram stories of course! If you’re not quite ready to post video to your feed, start experimenting with Instagram stories.
Each story slide is 15 seconds long and disappears after 24 hours. Record a talking head (literally you chatting to the camera), boomerangs, reverse video or go live if you’re feeling brave. Instagram stories are a great way to start with video content on Instagram.
Here’s a Quick Challenge
I want you to grab your smartphone and a tripod.
Open up your camera app and select the timelapse option.
Now film yourself, working, making, brainstorming, dog grooming, balancing on the trapeze wire.
26 seconds worth.
Congratulations! You have now created some video content for Instagram!
Post Sources: https://www.jeffbullas.com/ecommerce-video-marketing-strategy/