I can’t stress enough the importance of showing your work in progress if you are a designer, maker or small business owner.
I’ve recently become obsessed with creating time-lapse videos and stop motion animation to show the magic behind my floral fashion illustration and my muse Sassy Du Fleur. I share these video animations on Instagram, Facebook and Twitter. They always receive a high number of comments and engagement.
Recently I was approached by Not On the High Street to create a stop motion animation video, showing my process for creating a Sassy Du Fleur Floral Fashion Illustration, to celebrate the Chelsea Flower Show 2017. They shared it across their social media accounts: Facebook, Instagram and Twitter as well as their e-newsletter. Amazing! This exposure resulted in direct sales in my NOTHS shop. All because I had started sharing my work in progress on Instagram. So it’s well worth your time if you are a small business to create video content.
This exposure resulted in direct sales in my NOTHS shop. All because I had started sharing my work in progress on Instagram. So it’s well worth your time if you are a small business to create video content.
With today’s technology, it’s super easy to make and share too. For my stop motion animation and time-lapse I use a variety of tools:
- Timelapse Video – I use the time-lapse facility on my iPhone camera.I’ve written a blog about how you can create a simple flatlay time-lapse animation with your phone here.
The quality is fine for sharing on Instagram and Facebook. I then edit in iMovie (I’m learning Adobe Premiere and plan to move onto that at some point).
- Stop Motion Video – I have purchased this VILTROX JY-710-C1 2.4GHZ Time Lapse Intervalometer for my Canon 60D DSLR to create higher quality stop motion animations. Along with a tripod, you can create simple and effective stop motion animations in no time at all. I use Lightroom to batch process the images and I’ll stitch it all together in iMovie. An example of my stop-motion video can be seen in the ‘Sassy Goes to the Chelsea Flower Show’ at the beginning of this post.
- Photoshop Video Animations – I LOVE the simple animations I can create in Photoshop! It’s so easy. You can create .mp4 video using the layers in your Photoshop files.
- Photoshop GIFs – I create simple GIFs in my how to posts, such as the one I recently wrote to illustrate the importance of the rule of thirds to create eye-catching imagery. Note: GIFs can be shared on Twitter but not so easily on Facebook. You will have to create .mp4’s for Facebook and Instagram.
- Cinemagraphs – again I use the Photoshop timeline to create these. There’s an excellent PHLEARN Cinemagraph tutorial that I used to teach myself the process. Cinemagraphs are really popular right now and quite rightly so. They are a beautiful mix of photography and video content that are mesmerising.
I will be creating some video content tutorials very soon. Let me know in the comments below if there is anything, in particular, you would like me to cover. If I don’t know the answer, I love video content so much, I’ll be very happy to work it out!
Have an inspired day