Falling Petals as Paint by Georgie St Clair

Work in Progress: Etsy Shop Goals & Blog Hop

Work in progress shot by artist and illustrator Georgie St ClairBrighton Etsy are right on the ball when it comes to promoting it’s makers and sellers. Regular meet-ups and talks are held throughout the year and there’s always loads of discussion and advice on the forums.  Now, the Brighton Etsy team are encouraging their team members to perfect their online presence beyond their shops. Naturally I was very happy when ‘blog hopping’ was mentioned.

Blog hopping involves writing a post around a set of questions and then nominating another blogger to do the same. Thus creating a chain of blogs for you to hop around, to your hearts delight. It’s a great way of discovering new blogs and gaining exposure.

This particular Brighton Esty blog hop is centred around our shop goals. Anna from Anna’s Drawing Room nominated me. (Thank you Anna.)

So, without further ado, here’s a little bit more about my own Etsy goals for the next 6 months.

What inspired you to start your business or Etsy shop?

I’ve returned to drawing and illustration in the past year, after making the decision to devote my spare time to my artwork and to make a living from my creations. I have been attending craft markets and art fairs for a while and many of the sellers talked about selling though Etsy. I thought ‘why not’? I’ll give it ago!

We’re looking at goals in the Brighton Etsy Team this month (you can follow along with #btnetsygoals) Can you share one of your goals for your shop for the next six months?

Sell more! I’ve set my shop up but admittedly haven’t spent as much time as I should uploading new products and artwork.
I have a hard drive full of illustrations ready to release to the world and a box full of cards that I have had printed. All sitting undiscovered. Here’s a neat little bullet point list that needs to be actioned asap:

  • List cards and postcards that are sitting in the studio gathering dust.
  • Learn more about Etsy SEO and apply to my shop products.
  • Finish current illustrations and list on Etsy for the world to see.
  • Promote promote promote!

Elizabeth Taylor Illustration by Georgie St ClairElizabeth Taylor with Real Red Rose by Georgie St Clair

What are you working on at the moment?

One of my personal goals for the year is to create a body of work to exhibit, so I’m drawing new ‘ladies’ as we speak. I’m working on bringing my ladies and the flower techniques I’ve used on Instagram together. I’m refining this style now and am quite excited at how my work is shaping up.

Many people have suggested I create prints from my Instagram painted flowers which I’m thinking of doing and testing on Etsy too.

Falling Petals as Paint by Georgie St Clair

If you could give other sellers or someone looking to start their own design/craft business one piece of advice what would you say?

Just do it. There’s a business philosophy called ‘minimum viable product’. It started as a philosophy that was applied to web applications but it is an idea that is extending into other areas. Including the creative industries.
Basically, what’s the least amount of work you can do to find out whether your idea will work? This isn’t as blaze as it sounds.

If you have a product you think may sell, then get it out there. Your friends and family have bought it and your getting lovely feedback…that’s already a start. But then it’s time to really get it out there.  Etsy is a great place to do this. Don’t overthink and spend too much time perfecting your range. Make sure you have something good enough to sell, take it to market and see if people react positively.

Through Etsy, a presence at a few craft fairs and social media, I’m getting a really good idea now of where I should be taking my work commercially. Crucially, I’m also seeing what doesn’t work.

JFDI!

I hope you’ve enjoyed this insight into my Etsy Shop Goals and the Blog Hop. I now pass the baton onto somebody whom I have just discovered, Peas & Needles (what a brilliant name!) and a favourite artist duo of mine Hello Dodo, who’s work always makes me smile!

Enjoy your hop

Georgie x

Comments 19

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  1. What a thoughtful and comprehensive btnetsy blog hop post! Brilliant advise for people to follow- love that quote!

    I’m really enjoying the blog hop posts, great to read more about people’s journeys through etsy!

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  2. So interesting to hear your thoughts on Etsy Georgie. The Brighton Etsy team sound great and I should try to make it to a meeting. Lovely photos of your work too X

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  3. Pingback: #BTN Etsy Blog Hop! | Brighton Etsy Team

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  4. Georgie, it’s really interesting to hear more about you and your work! I also think that each of your Instagram posts could be a print made to sell, they are so beautiful. As a fellow flower-lover I am already a big fan of what you do! 🙂

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      That’s so nice of you to say! I’m getting really great feedback on the Instagram images – I think I should listen to this invaluable market research and start offering my flower photos as prints! Thanks for stopping by and leaving your encouraging words x

  5. So lovely to read your thoughts and ideas on where you are heading with your work . I love your Instagram pictures, the paint tubes series especially, and would definitely buy the prints. Cant wait to see the new pieces you’ll be adding. Have a great weekend Georgie. xx

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      Thanks so much for your feedback Caroline! I really appreciate it. I’m definitely going to start offering the flower images as prints in the next few months. So much to do! Gx

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  6. Pingback: BTN Etsy Blog Hop

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